How Digidarts Increased FTP Efficiency for Thrillzz

Our Approach

Instead of immediately scaling spend, we launched a controlled testing phase focused on evaluating user quality and purchase behavior across traffic sources.

Leveraging machine learning and behavioral signals, we identified users with a higher probability of completing purchases and prioritized acquisition around these audiences.

Every source was evaluated across the complete user journey:

Journey Mapping:

Click → Install → Engagement → Purchase Intent → First Time Purchase (FTP)

This ensured optimization decisions were driven by business outcomes rather than install volume.

Using Singular attribution data, we continuously refined:

Traffic sources
Audience segments
Creative messaging
Bidding strategies

Only the highest-performing combinations were scaled.

Results & Impact

🚀 User Quality

Improved overall user quality and funnel conversion rates

📊 FTP Efficiency

Increased First Time Purchase efficiency across channels

👥 Source Scaling

Identified and scaled high-performing traffic sources

🎬 Confidence Rebuilt

Rebuilt advertiser confidence through measurable performance improvements

🌍 Sustainable Growth

Established a scalable acquisition framework focused on paying users

💎 AI Targeting

Leveraged machine learning to prioritize high purchase intent users

Bottom Line

This wasn't about driving more installs.

It was about building an acquisition engine optimized for real business outcomes.

By combining AI-powered targeting, full-funnel measurement, and continuous optimization, Digidarts helped Thrillzz acquire higher-quality users and generate stronger purchase performance at scale.

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India's Pioneer 360° Performance Marketing Agency

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What Birkenstock has to say about us

“Working with Digidarts Direct was a game-changer for our brand. Their deep understanding of the Indian market, combined with their strategic approach, made our entry into India seamless and successful. Their team was there every step of the way, providing invaluable insights and guidance. Since our launch, we've seen incredible growth and we couldn't have done it without them. I highly recommend Digidarts Direct to any global brand looking to expand into India.

Vinay Bansal, Director - Birkenstock INDIA